The main purpose of CRM (Customer Relationship Management) is to help companies manage their relationship with customers and increase profit. CRM software can aid that process by organizing necessary information. The main purpose of CRM is to drive profit by helping companies effectively track the relationship with current and future customers. It can involve any or all customer-oriented processes in a company, such as sales, marketing, and technical support. Despite the fact that an effective CRM strategy should encompass a whole range of activities including customer-centric services and product design, it also relies on working software capable of automating, tracking, and organizing communication with customers.